Billboard demonstrating gender stereotypes as most people automatically assume that Alex is the boy.
I have to say, while this billboard has great intentions, but I wonder how many people would assume Alex is the boy if the boy wasn’t striking a dominant athletic pose. Given that many people won’t read past the second line anyway, his selected image seems to fit with the leading descriptor better. If it was just a boy and a girl standing side by side, would the assumptions be different?
But again, great intentions, The Body Shop. Keep doing this. Hopefully more will follow in your footsteps. “Like a girl” is not a bad thing.